Phua Wen Yi
Singapore: Rank Books, 2009
ISBN: 9789810820022
The food and beverage industry is ever competitive and saturated. What makes one F&B concept flop and another churn out millions in revenue? Secrets of Food Millionaires takes away some of the mystery behind the scenes. Within this book lie many secrets for you to uncover, to help you forge your way toward becoming a food millionaire.
Secrets of Food Millionaires is the first book to feature detailed insider stories of established Singapore-grown F&B service companies. Learn about the trials and triumphs of seven food millionaire companies that have made their mark in Singapore and elsewhere: Bakerzin, Crystal Jade Culinary Concepts Holdings, Esmirada Group of Restaurants, Jollibean Foods, Michlangelo's Group of Restaurants, Purple Sage, and Waraku Holdings. Each featured company, with their varied concepts, offers different insights into the world of F&B. Discover how certain founders fought past failures and challenges, to grow from previous obscurity to eventual success. By learning from these real life examples and absorbing the tips provided within, you will gain greater awareness of various invaluable F&B business practices. Secrets of Food Millionaires will also guide you in getting in touch with the food around you, to determine which F&B business may be right for you, and discuss how you can come up with new concepts and product ideas. In addition, Secrets of Food Millionaires features a bonus chapter on the Singapore food industry, its growth and trends, and how the government agency, SPRING Singapore, helps spur the growth and development of F&B businesses in Singapore.
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