Luke Lim, A.S. Louken
Singapore: Marshall Cavendish Business, 2010
ISBN: 9789814276115
With their vast experience working with Singapore SMEs - some of which have grown into award-winning and regional brands - A.S. Louken, a brand growth consultancy, delve into what brands should do to survive and thrive in today's fiercely competitive marketplace.
From the basic tenets of brand building to how brands should protect their assets, and the steps they should take to capture a slice of the international market, Secrets of the Little Red Cow will take readers through some of A.S. Louken's amazing journeys.
Written in a lively, succinct, easy-to-read style, and filled with interesting case studies, this book is a refreshing alternative with its strong focus on local rather than global brands. It gets right to the heart of key concerns and challenges of SME growth, the lessons and heartaches along the way, and the ultimate joy of success.
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