Singapore: Straits Times Press, 2011
ISBN: 9789814342018
Heart Work 2 continues the narrative from where Heart Work (published in 2002) leaves off, into the unfamiliar challenges that EDB encountered during the first decade of the 21st century, in its effort to chart new frontiers for Singapore's economic development.
Fifty years is a solid milestone for any organisation. For the Singapore Economic Development Board, it is a time to recharge for the challenges ahead, but also to reflect on core values and the course of its evolution. The agency's drive and determination are derived from a resilience embedded in its organisational culture – in particular, the exercise of leadership at all levels, from the formulation of strategy to adroitness on the ground in anticipating and meeting the needs of investors and rallying the necessary partners from all quarters. Looking to the next half-century, as new frontiers are crossed, the focus shifts to fostering an even deeper connectedness to Singapore. The city-state is being enhanced, in every way feasible, as a "home" in Asia, in all its senses, for business, innovation and talent. The Republic's well-honed and well-known key attributes of trust, knowledge, connectedness and high standard of living make it very well-placed to be a "living lab" to develop new sustainable solutions for tomorrow's global opportunities in emerging areas such as the urban environment, health and wellness, lifestyle and entertainment.
Singapore is aiming to equip itself to be always ready to be a home for the high-growth industries of the future. And, so long as the EDB and its partners keep in touching distance of the most promising new frontiers, Singapore should remain "future-ready".
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