William Koh
Singapore: Cengage Learning Asia, 2011
ISBN: 9789814319256
Cherie Hearts was established when two men with a love for children and a passion to provide quality childcare started their first childcare centre in 2002. Since then, the company has mushroomed into a successful business, with 50 centres in Singapore by the end of 2009, overseas branches in Vietnam, Malaysia, Indonesia, China, South Korea, and a newly opened branch in Bangalore, India in 2010.
The book discusses how Sam and Gurchran’s motivation and drive transformed Cherie Hearts into a childcare powerhouse. It also examines the importance of effective human resource management in a small-medium enterprise and how having the right organisational structure and culture is essential to support business growth.
Finally, the reader gains insight into the key engine of growth at Cherie Hearts- its franchising model. Realising that they lacked technical know-how and the financial resources to expand the company, both decided that the way to grow the company was through franchising. In 2003, the company developed its own franchising model to power growth. Known as the P3E business model, this provides comprehensive guidelines for its franchise operations and ensures consistency and quality across all its centres.
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